November 1, 2012
Eco News Network presents our favorite eco-celeb of the week. We love seeing what celebrities are up to, and that doesn’t mean when it comes to movies, television or music albums, but with how they’re giving back to the planet. This week, talented actor Adrian Grenier caught our eye for his talent and eco-efforts. Check out how he protects Mother Earth.
Who would have that the guy from “Drive Me Crazy” would now be an adamant environmentalist? First, let’s give props to Adrian Grenier for his eco-work. Now, let’s see how he actually gives back to the planet.
The “Entourage” actor is co-founder of SHFT, alongside film producer Peter Glatzer, which strives to deliver the sustainability message through art, culture, video and design.
As the website reads, “It takes a lot to make a movement on the quotidian level. As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe. We feel that video, art and design are powerful and inspiring ways to convey this narrative. That SHFT was our particular tool to tell this story.”
Specifically, the website offers eco-friendly products that can transform homes, schools, offices and any building. Videos and articles focusing on a variety of conservation topics are also offered.
If that doesn’t sway you, SHFT’s board of advisors includes Arianna Huffington, Richard Branson, Bill Ford, Tom Hayes and Gary Hirshberg.
SHFT is just one more way to show that “sustainability should be folded into the fabric of our lives, a part of our consciousness that touches everything we do.”
Adrian and Peter also recently spoke with the Huffington Post about SHFT. Watch the full interview here.
As stated above, Adrian is an avid supporter in driving awareness regarding climate change. For example, he joined Mark Ruffalo, Orlando Bloom, James Cameron and many others for Global Green USA’s “I Am” campaign, which helped to keep climate change and its effects in the public eye.
On the other end of the spectrum, he dipped into the beer business by launching Churchkey Can Co. The Seattle-based brewery offers 100 percent recyclable steel cans – without the pull tab – that is opened with an old-fashioned “churchkey.”
“All we wanted to do was open a can of beer the way our grandpa opened a beer,” Adrian said at a TechCrunch Disrupt.
If you’re wary of steel cans, the official website says steel cans have a higher recycling rate, with it being 64 percent in 2008 versus 54 percent of aluminum cans. Furthermore, recycled steel saves 75 percent of energy compared to raw materials.
It’s great to see celebs delving into all aspects of the environment, and as we said before, way to go Adrian!
-Allyson Koerner
Photo Credit: Wikimedia Commons/Eva Rinaldi
